Bright Lights is an ongoing series that highlights the activities, causes, and passions that fall outside of Inlightened Experts’ dedicated day jobs, and truly set them apart. These initiatives represent experts’ abilities to transform their interests and experience into meaningful ventures that drive positive change. This installment of Bright Lights features Tamara Al-Yassin, MBA, BSN, and her VC-backed digital media company and community dedicated to improving the healthcare ecosystem, The Nursing Beat.

How did The Nursing Beat come to be? Take us from idea to execution.

Today, content disrupts the world through memes, tweets, and TikTok videos. You no longer follow institutions. You follow people.

‍But, do you follow the right people?

‍We are a collective of curious creatives, who make the ever-evolving world of healthcare easy to digest so that professionals are always armed with the most up-to-date information.

Formerly Florence Health, The Nursing Beat was brought to life by a collective of nurses with a desire to create a community that ultimately improves the healthcare ecosystem and enhances patient outcomes. We, as nurses, have our own culture. Our own jokes. Our own lifestyle that’s uniquely different. 

The Nursing Beat strives to capture this rhythm. In a voice that we recognize and relate to. From a perspective that we trust. For we are the undercurrent that makes the beating heart of healthcare tick.

Can you provide a brief overview of your mission?

We connect. We inform. We empower. We drive change. We take care of healthcare professionals so that they are armed to take care of our community.

Tell us more about The Nursing Beat’s target audience.

We are creating the industry’s largest network of nurses and allied healthcare professionals that drives sustainability in healthcare.

What key milestones has The Nursing Beat accomplished to date?

• We put together an advisory board of nurse executives and leaders from the Nurses on Boards Coalition. 
• We currently have 11,500 subscribers. 
• We have 13,000 followers on TikTok.
• We have quadrupled Instagram followers in fewer than two months.
• We have a nurse at every level of the organization from content contributors to the board of directors.

How can people get involved?

Sign up and subscribe!

Learn more about The Nursing Beat.

Tamara Al-Yassin, MBA, BSN, is a board-certified nurse executive. Her certifications — spanning public health nursing, emergency nursing, emergency neurological life support, trauma nursing, advanced burn life support, pediatric advanced life support, advanced cardiovascular life support, and basic life support — are based on eleven years of clinical experience as an emergency and critical care nurse, most recently affiliated with Stanford Healthcare. Tamara is the CEO of The Nursing Beat, a VC-backed digital media brand that delivers a daily digital newsletter to thousands of subscriber nurses and allied healthcare professionals. She also co-founded Acknowledgement Collective, and has gained recognition from the Emergency Nursing Association Connection and as an American Nurses Association Pioneer, for creating meaningful swag to acknowledge the human experience. Tamara is uniquely attuned to caring for a variety of patient populations — spanning the homeless to the San Francisco Giants — and is known as an early adopter and thought leader with accomplishments across technology implementations and improvements in patient throughput. In addition to consulting for Baxter International, Tamara serves as President of the San Francisco Bay Area Emergency Nurses Association and belongs to the American Nurses Association.